About Kite Kids
The Kite Kids team has poured its passion for great design, good quality and looking after our planet into a cool and contemporary range of clothing for children aged 2-11 years.
Made from certified organic cotton, bamboo or recycled polyester, Kite Kids clothes are not only super-comfy, but they are produced without using any harmful chemicals - a big plus for the planet and the people involved in its production. Fit for beach, mountain or sofa, Kite is the collection to be seen in.
The Kite Story
Having spent their careers buying clothing for high street retailers (and learning too much about the effect of cotton production on both the environment and the farmers) the Kite Kids founders decided that they needed to set up a business with a conscience.
Having grown in experience over the years and also having had families they become very conscious about the planet that their children will inherit.
They didn’t want to sacrifice either the style or quality of their garments, and felt particularly strongly about producing a range of beautiful and contemporary-styled children’s wear which compromises nothing by being made from planet-friendly fibres. The result is Kite Kids.
Kite Kids is based in Poole in Dorset so the range has been inspired by the team’s love of the outdoors – big skies, fantastic beaches and beautiful nature – its collections are created with this as a backdrop, and it seems to suit customers near and far.
The Ethical Cotton Story
Cotton is a soft fibre that grows around the seeds of the cotton plant, a shrub native to hot parts of the world such as the Indian Subcontinent, Africa and Turkey. The fibre is most often spun into thread and used to make a soft, breathable fabric and is, in fact, the most widely used natural fibre found in clothing today.
Cotton represents a huge 10% of the world’s total agricultural yield. To grow this amount of cotton farmers use 25% of world pesticides, herbicides and chemical fertilizers. These pesticides cause 20,000 deaths per year worldwide from accidental poisoning.
Conventional cotton farming is also responsible for colossal greenhouse gas emissions due to the chemical fertilisers and the long-term contamination of water supplies. In the developing world, where cotton is a very important commercial crop, the farmers are given virtually no information on the dangers of the pesticides that they are sold – many of which are banned in the US and Europe.
Many of the larger retailers would have us believe that they do not use organic cotton because it is too expensive. The bottom line is that organic cotton clothing doesn’t have to be expensive and by wearing it you are pledging your support for protecting our planet and the people that farm it.
Kite Kids are doing their bit towards improving this situation, as are the reatilers selling their products, and we all hope that, with your support, we can make a real difference. Let's all do what we can to help save the lives of cotton farmers and protect this beautiful planet we live on.
Ethically sourced, organic cotton kidswear never looked so good!
The 'Green' Polyester Story
Pure polyester is made from oil, so it’s not the most environmentally friendly fabric in the world. However, it does make beautifully soft and warm fleece, so Kite Kids was keen to find an alternative that is as planet-friendly as possible.
With its recycled polyester it has found a great compromise. It’s made from at least 40% recycled polyester - plastic bottles in fact, which would otherwise end up in landfill and contaminate the soil. Although it hasn’t yet found a source of 100% recycled polyester, the brand is happy that it’s doing its bit and hope to be able to source 100% recycled polyester in the near future.