Hatley's mission statement is to:
"Create fun, well-designed, nature-inspired apparel and gifts for the whole family in an ecologically responsible way."
Here at Dolly Rose we're proud to have taken on board such wonderful, beautifully-designed products that fit in perfectly with our own ethos. For now we only have a small range of Hatley products for children but that range is going to grow when we get the Hatley Spring collection in early 2012.
So we wanted to tell you a bit about Hatley … It started over twenty years ago in the lakeside village of Hatley in Canada. Alice Oldland, a talented painter, had just finished a series of paintings depicting farmyard animals and needing a venue to show her work opened a gallery above her gift shop, 'The Little Blue House'. Her husband, John, watched the paintings sell and decided he could create a line of aprons based on Alice's fun artwork.
John was right and the aprons sold … and just kept on selling. The husband and wife team quickly turned their cottage business into the company Hatley, supplying retailers with the best cow and pig aprons the world had ever seen! Following cows and pigs came moose and bears, and aprons led to other gifts and clothing. Hatley thrived, but it was a lot of work and John and Alice were by then looking for a life less complicated.
When retirement beckoned John and Alice happily handed the reins to their three sons, Chris, Nick and Jeremy. Chris - the eldest - became president, Nick - the only one who could draw - became the designer, and Jeremy – the youngest brother – desperate to boss someone around, took over production!
The three boys quickly transformed and grew the company, developing an extensive children's line and range of comfy women's sleepwear. They also expanded into the gift market with napkins, kitchen textiles, mugs and much, much more.
Hatley designs are now sold around the world, and the three boys continue to ensure that Hatley stands for the same principles on which it started: family, good design, quality and of course, lots of laughs.
Hatley and the Environment
After a few well-intentioned 'green initiatives' and some consulting fees, Hatley figured out the key factor to its environmental policy - quality.
Quality is key because it means that the products Hatley makes are designed to last. It claims that its pyjamas will make it to child number three, four and more. And that you won't get tired at laughing at its designs, and its raincoats won't leak. A Hatley product will always have a place in your home and not in the bin.
When Hatley designs a product it tries to ensure that it's made from natural fibres, in an environmentally sensitive way and at a facility that shares its values.
Hatley visits all the factories involved in making its products, making it a priority to understand the manufacturing processes, and getting to know the owners and develop meaningful relationships based on trust.
Hatley is seeking LEED certification (Leadership in Energy and Environmental Design certification – an internationally-recognised green building certification system) for its offices and warehouse, has an aggressive recycling programme, and is constantly looking for ways to streamline operations.
Its green policy is less about any one thing and more about making thoughtful decisions every day.
Dolly Rose supports Hatley in its environmental policy.